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How to Optimize Klaviyo: 5 Hacks to Increase Revenue by 20%+

Steal the exact optimizations I deploy for brands doing $41M/year in Klaviyo-attributed sales—flows, deliverability, segmentation, and campaign structure that compound.

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  • âś“ Fix deliverability fast (stay in Primary/Inbox)
  • âś“ Deploy revenue-first flows that stack
  • âś“ Segment beyond opens/clicks (real intent)
  • âś“ Campaign cadence that doesn’t burn your list
Platinum Therapy Lights logo Peak Performance logo Redhorse Performance logo Ransom Notes logo Paragon Dive Group logo Tom & Jenny's Caramels logo Unbound Merino logo Easy Clothes logo Halo Beauty logo Sea Turtle Sports logo Captain's Landing logo

Why Listen to Me?

$41 Million/year
generated from Klaviyo email marketing for clients
18 Years
in email marketing
6 Years
working exclusively in Klaviyo
31% Avg
email revenue from Klaviyo for current clients (average client annual revenue: $27.4 million)
Certified Klaviyo Master Silver Partner Certified Klaviyo Deliverability Expert Certified Klaviyo Product Expert

What Clients Say

“This is the kind of Klaviyo optimization we’ve been desperately needing.”
— Platinum Therapy Lights
“Our email revenue jumped from 19% to 38%.”
— Peak Performance
“Added over $500k to my ecommerce brand in months.”
— Gatsby Shoes

Who I Am

I have a Bachelor’s Degree in English from the University of Buffalo and am coauthor of the best‑selling book, Great Writing 3: From Great Paragraphs to Great Essays. I have 18 successful years of experience in email marketing and attend at least three industry conferences each year. I meet with Klaviyo in person annually and with my Klaviyo Partner Rep twice a month via Zoom to stay on the cutting edge of Klaviyo.

I do this full‑time, work exclusively with Klaviyo, keep a small client roster with two part‑time employees, and stay current with the latest trends and industry insights. I know email marketing inside and out.

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